Branding

Brio Cosmetics

I directed the art and strategy for Brio’s Q4 2024 makeup line launch, overseeing every phase from concept development to execution. I led product photography, designed promotional reels and posts, and crafted a cohesive holiday campaign to drive sales and reposition Brio as a premier all-in-one beauty experience, setting the foundation for a new era in their branding and market position.

Branding

Timber Ridge Firewood

Complete brand rollout for a Canadian firewood company—logo, packaging, voice, and visual identity across products sold nationwide.

Branding

Zoo Bar + Grill Rebrand

I led the rebrand of The Zoo, the University of Lethbridge's campus pub and grill, to refresh its identity and connect with students as both a casual hangout and a vibrant social hub. The project includes an updated look for signs, menus, posters, social media, and other branding assets, designed to launch in Spring 2025.

Branding

Cutthroat Customs

I designed the brand and website for a custom motorcycle shop.

Experiments

Visual Playground

I’m driven by curiosity, mixing analog and digital media to develop novel visual expressions.

Video

Motion Experiments

This section is a living archive of work-in-progress ideas, where I refine techniques, play with different motion styles, and craft animations that inspire.

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