Branding

Brio Cosmetics

I directed the art and strategy for Brio’s Q4 2024 makeup line launch, overseeing every phase from concept development to execution. I led product photography, designed promotional reels and posts, and crafted a cohesive holiday campaign to drive sales and reposition Brio as a premier all-in-one beauty experience, setting the foundation for a new era in their branding and market position.

Branding

Zoo Bar + Grill Rebrand

I led the rebrand of The Zoo, the University of Lethbridge's campus pub and grill, to refresh its identity and connect with students as both a casual hangout and a vibrant social hub. The project includes an updated look for signs, menus, posters, social media, and other branding assets, designed to launch in Spring 2025.

Branding

Cutthroat Customs

I designed the brand and website for a custom motorcycle shop.

Social Media

Downtown Lethbridge Social Media

I managed the social media for Downtown Lethbridge BRZ, creating engaging content through photography, videography, reels, blogs, and posts. My work showcases the vibrancy of downtown Lethbridge, driving community engagement and supporting local businesses. @downtownleth on Instagram and Facebook.

Video

Black Holes - Motion Design

An "Explain like I'm 5" After Effects motion design project on Black Holes.

Experiments

Visual Playground

I’m driven by curiosity, mixing analog and digital media to develop novel visual expressions.

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